69% of shoppers consult reviews before buying anything online. With this in mind, it’s little wonder that the impulse is to give that reputation a polish. However, short-term brand reputation management is no substitute for time spent growing a positive business reputation – which is essentially time spent growing your business.
Rather than just relying on the 1% of customers who generally leave reviews, take active control of your review pages and social profiles and actively grow your online reputation. As your average moves from 2 or 3 stars to 4+ stars you will start to see more website traffic, better conversion rates, and higher rankings on search engines.
By using a reputation management service you will improve your review score = better conversion ratio!